Hooked on Phonics:Digital Edition
Hooked on Phonics was an infomercial-driven phenomenon, teaching reading through workbooks and CDs.
Russell redesigned all components from the ground up, leading teams of educators, authors, and artists to transform the brand and content to a suite of mobile apps and a digital subscription program.
In addition to more than 4 million downloads, there is a growing subscriber base for consumer and school audiences on all platforms.
With over 2,000,000 downloads, Hooked on Phonics is now a subscription-based program for grades K-2nd grade.
The complete components of the LTR program were updated to be multimedia experiences for all platforms.
The Big Pig Song and other education videos have racked up more than 50,000,000 views on YouTube.
The Big Reading Show is a program that teaches foundational literacy skills.
Reading Pro adapted the Master Reader program into a series a reading applications for 2nd through 5th graders.
A dozen supplementary language arts applications include Smart Cart and Reading Karaoke