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Hooked on Phonics:Digital Edition

Hooked on Phonics was an infomercial-driven phenomenon, teaching reading through workbooks and CDs.


Russell redesigned all components from the ground up, leading teams of educators, authors, and artists to transform the brand and content to a suite of mobile apps and a digital subscription program.


In addition to more than 4 million downloads, there is a growing subscriber base for consumer and school audiences on all platforms.

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