DIGITAL TRANSFORMATION:
HOOKED ON PHONICS
Hooked on Phonics was an infomercial-driven phenomenon in the 1990s and 2000s, teaching reading through workbooks and CDs.
Russell led teams of educators, authors, artists, and programmers through multiple product cycles to transform the curriculum into a digital subscription program for more than 3 million new readers.
The Big Pig Song and other education videos have racked up more than 50,000,000 views on YouTube.
Reading Pro adapted the Master Reader program into a series a reading applications for 2nd through 5th graders.
The complete components of the LTR program were updated to be multimedia experiences for all platforms.
The Big Reading Show is a program that teaches foundational literacy skills.
A dozen supplementary language arts applications include Smart Cart and Reading Karaoke